Most of the youngster like taking photos
with friends, making selfie or take photos before they eat. Everything happen in their life, they would
like to take a snap shot or picture to share with their friends or get more
attention from others act just like a photographer. So where the youngster usually post their
pictures and how they deal with it?
Nowadays, Instagram
(around 150 million users) is the most popular photo media platform for the
youngster to post their best pictures.
It has a
whole bunch of interesting photo filters that users can apply to instantly
transform any photo into a work of art and pretend being a professional
photographer. Instagram is a visual sharing platform,
every user profile has a “Followers” and “Following” count which represent
how many people they follow you and how many other users are following you. With the smartphone, users can simply upload their photos
into Instagram with the hashtag (#) in the keyword so that people can search it
by name and those photos also can be shared in the Facebook and Twitter too. As per the big
usage of the photos sharing in Instagram, the photos with a simple message that
might evoke the other users in Instagram.
By posting the photos, it might a good channel or opportunity to
generate buzz and better engagement to the potential event attendees.
Most of the companies
or organizers they saw the growth of the Instagram social network. They are finding the way to how to use
Instagram to draw the support from the users to make their event success or
more people to know about their products through the sharing.
A global community “Startup Socials” using Instagram to show their
“Startup Social Spring Mixer 2014” event. Organizer created a collage of various
happy attendees’ photos present and after the event. It was a good way to show Instagram users
that the event can provide a truly valuable networking experience through
“Startup Socials”.
Live
Events
Reading the news from Fortune.com (Kokalitcheva,
2016), Instagram now is curating
videos about live events. The photo-sharing network Instagram begun
to connect the event live video together with their Instagram platform and it
has been nominated to be an official Instagram account of the Hollywood Foreign
Press Association (HFPA) and the Golden Globe® Awards.
In fashion industry, we
found that New York Fashion Week has changed
their traditional demonstration style.
They turned the fashion show step off the runway and onto Instagram
now. In 2011, Oscar de la Renta and his peers were taking picture for the backstage
at Fashion Week and the platform’s involvement was pure luck. A fashion and art
community leader Kristen Joy Watts who spotlighted the creative fashion houses,
off-duty models, professional photographers, bloggers, and tastemakers are
using Instagram to transform their power to inspire others. Therefore, her team started to manage
Instagram's fashion and lifestyle to be a partnership later.
Now many fashion companies are seeing Instagram not just a place to
promote their brand also can advertise their products as well. Instagram’s first ad launched was in November
2013 with Michael Kors and then more fashion companies like Levi’s, Macy’s and
Burberry were following their way to promote the products in Instagram.
A British retailer Topshop broadcasted their fashion show SS15 show live on the Instagram.
Topshop created their first “Click-to-Buy” button in the Instagram for
their Unique SS15 collection. Those people
who cannot join the fashion week event in London still can buy the Topshop
piece immediately in their online topshop.com.
The consumers don’t have to wait for weeks to view with the fashion week
catalogue. The way for this live-stream
Instagram show inspired the consumer to do their shopping in another way and
also attract the blogger to leave more messages in the Instagram to stimulate
the Topshop sales revenue for future.
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